Quick Summary: Since marketing operations are taking place online, whether it is an eCommerce platform or retail platforms require promotion and growth in their business.
When you look for a perfect way to market your business, it may be challenging as they are seemingly endless. For any visual learner, the sales funnel graphics depicts the customer’s awareness, interest, desire, and action towards your brand.
For a customer to take action, he/she must cross all the elements before it. However, this may seem easy, but many potential customers abandon in between the funnel. Hence explicit Ecommerce Marketing Services strategies should be planned that can be employed to usher potential customers through the funnel until the goal or objective is reached.
Despite countless marketing tactics for eCommerce to employ, we shall review the top 10 creative ways to market your eCommerce business.
Before beginning with the marketing tactics, ask these few but relevant questions –
If, no then your business needs a quick change to align with the current trends. You can integrate great tools such as the Google Data Studio, LuckyOrange, and others to encourage and help you make improvements where necessary.
Companies that make use of personalization have seen revenue increments from 6-10%. So what do you mean when we say use personalization in marketing your business?
Personalization is a method to tailor your outputs that reflects the actual as well as the unique needs of the customers. It is the best way to deliver the optimum marketing materials that you secure.
For example,
Personalization is a great strategy to push people towards the buying journey. They shall not have to struggle to find what they are looking for instead, you can place them then and there, which makes it easy to direct them towards the desired action (which is purchase).
When your customers market for you, your brand looks more genuine, and you more likely to gain trust among customers. That is the power of user-generated content or UGC. It is also a brilliant way to promote and share your business. To drive UGC you can,
These effective measures can give you two things – one, real and large traffic generation towards your eCommerce store. Two, UGC helps your brand build authentic and loyal followers that are actually interested in your offer.
A loyal customer is for the long-term, so you must make efforts to stick to you while generating more traffic to your brand. An initiative, such as a loyalty program, where you can offer some incentive to the customer for continuing doing business with you can be a great thought.
Like the marketing strategy, a loyalty program also needs planning and work before proposing any offer or discount.
Let’s say – considering those customers to be a part of your loyalty program who mentions you on social media or repeatedly purchase from your eCommerce store, or simply share your content. Also, deciding on the loyalty rewards that you will offer your customers, be it through referral points, extra discount, or any other perks.
We know technology had advanced and is continuing to. Its effects can be seen almost everywhere, so can you incorporate a trending technology such as Chatbot for a live chat strategy.
However, conventionally brands as well as the customers, prefer humans to listen to their problems. Depending on the size of the business and the level of complexity of the issue, a bot can be introduced.
Bots provide a quick and effective way for people to browse your store and provide you with the right answers to your customer’s doubts, such as the checkout process.
Whether it’s a retail marketing strategy or an eCommerce, your Website Design Services must be responsive in order to reach out to the maximum. It is similar to any other marketing strategy for making your brand viewable and easily maneuverable via any device – be it a laptop, smartphone, iPad, or tablet. As you should always be available anytime to your customer, be it any medium.
Reasons to abandon shopping carts can be plenty, which can be diagnosed through emails and retain the business. If you are looking forward to your customers to hit the ‘buy’ button, you will have to build trust. You must give your customer every reason to buy your product or service without a second thought. There must be no hesitation, and to ensure that, you can offer your customers –
Before beginning to set objectives for your business, you must first research and comprehend the industry standards. You shall also keep aspects such as business size, location, and many others that can be used to measure your goal.
After the industry benchmark evaluation, you can set goals like the count of considerable website visits, CTR or the click-through rate, CR or the conversion rates, and lastly, the customer acquisition cost or the CAC to compare with your niche competitors.
With so many points to work on as your eCommerce marketing plan, you can break them down to make it less confusing.
You can surely not jump onto all the aspects the right way. Working on each strategy requires time as you would want to evaluate the effect of the changes. So, you can begin by working on those strategies that are expected to give the most ROI and are most accessible as well.
For example, you want to attract your customer through paid marketing. Now that you have placed your budget in it, you will any which ways give time for substantial results to come. Hence, you can have two campaigns prepare and schedule them separately to observe which one is giving better ROI.
Just like the feedbacks, other aspects of this powerful tool such as reviews, referral marketing, case studies, and testimonials can have a great impact on your customers. This is also one of the best and effective eCommerce marketing services offered by digital marketers.
Why reviews are considered a great marketing tool is because they include your product’s mentions. So, you must encourage your customers to leave a post-purchase review.
Referral marketing for any brand is when your customer refers your brand to their close friends or family to buy products from your brand. Surely, this also benefits your customers as they recieve referral points to enjoy.
You can ask your customer to refer your brand in exchange for a discount on products, money, or gifts. This also increases the chance of making loyal customers.
Testimonials are customized reviews as they are picked from the interviews. Within your testimonials, you can ask and pick specific questions to address and share with prospects.
Case studies depict customer success that can easily push prospects. Their success story is captivating and encouraging for any reader, which makes it easy to drive the buyer towards your product. An organization that wants to create a deep impression on their audience can interview their loyal customers. A case study is one of the best and proven practices to showcase the improved difference a customer experienced after using your product.
Now that your strategies are working, it’s time to enhance the budget to scale your business. You can try these two creative ways –
Joint ventures and Partnership – A survey says that those brands who partner with others achieve a higher rate of success.
You can do the same by creating content that displays both brands or holiday gift pack curated through multiple brands.
Increase AOV – Your ultimate goal is to increase sales. You can addon to your goal by increasing the average order value. You can try expediting shipping for orders that reach 50% higher than your current AOV.
Do not settle by strategizing your Marketing Plans once. To align with the competitive market, you should be aware of the industry standards for which you must have the right tools to monitor and evaluate your current situation. By revamping strategies and monitoring their ROI you secure a room to improve.
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