Quick Summary: Every year presents path-breaking new digital marketing trends that are redefining global business. And therefore, there is no doubt that a great Digital Marketing Strategy is everything as it pays high dividends in the long run.
Every New Year in digital marketing is a time to re-evaluate and recalibrate the perfectness of your strategy.
Is it bringing in the required results? Is it having the necessary impact? Are the tools or strategies yielding the plans set out for from the outset? Is there a cohesive and visible future roadmap it is yielding? The questions can be varied diverse and many to say the least. But at the end of it, all that matters most are the visible results for all to see.
And in 2020, for a professional Digital Marketing Company, despite all the ups and downs in global business making daily headlines what are the prime and crucial digital marketing trends that will hold sway all way. Below we help you unravel what will redefine and trend in digital marketing and why.
It has to be number one. Numerous Uno or pole positioned without question. The emergence of AI has penetrated every segment and a bit of digital marketing that it takes a leadership role in future innovations with a dominating effect.
There is no doubt, in digital marketing, 2020 is the year of Artificial Intelligence dominance as it is generating a lot of global business and industry interest. Besides, it is propagating future-ready innovation with seamless automation.
Why: Artificial presents lots of opportunities for future-ready innovation, adaptable, scalable, opens new business frontiers, and with high automation readiness that yields lots of savings and cost reduction.
“As more and more artificial intelligence is entering into the world, more and more emotional intelligence must enter into leadership.” — Amit Ray, Famous AI Scientist, Author of Compassionate Artificial Intelligence.
Chatbots are an affirmation and backing up of AIs continued dominance and importance. As a part of digital marketing in 2020, AI-based Chatbot technology adapts to several uses e.g. availing instant messaging to chat in real-time, day or night, engaging prospects, customers, or site visitors. Insights and analytics easily calculated with a progressive outlook and detailed illustration.
Why: Customers find chatbots faster, responsive 24/7, deliver prompt replies, maintain accurate customer records, and are always personable and patient in service. As virtual aides, they provide top-class customer services through analytics.
Content is king’ is well known and often repeated again and again and with super conversions and engagement. That’ is why, content marketing whether for B2B or B2C still rules as great content helps build, nurture, and make the audience view businesses as credible, reliable, and trustworthy information resources.
Why: Great content compels and connects and converts prospects to customers. Content marketing is a source of informative data influences buying decisions.
“Content builds relationships. Relationships are built on trust. Trust drives revenue.”– Andrew Davis, Bestselling Author, and Keynote Speaker
Voice search continues to redefine and influence digital marketing trends in many ways. For many brands online, content is still paramount for promotion or marketing. Voice search has and presents amazing opportunities in the form of AI-powered digital assistants. With many gadgets already powered by these cognitive and immersive technologies, there’s an enhanced air of all-round smart automation.
Why: Voice search is easy to use, multi-adaptable, and is pan-global in reach and penetration. Multi-lingual access and hence cuts across several social barriers.
Personalization pays special attention to the customer as businesses strive to build rapport and gain trust. Largely analytics and data-driven it helps craft highly personalized customer experiences. Through the analysis of customer behavior and user purchase history, personalization helps businesses build strong product and service recommendations to prospects and customers. Personalization is the next-generation frontier for successful digital marketing. Increasingly, customers want tailored business services that simpler, interactive, and engaging for easy conversion to a business decision.
Why: Simplifies business decisions whether to purchase or not, meets customers’ standard search terms, builds a long-lasting relationship between business and customer, higher conversion metrics, and is based on actual analytics of customers purchase or search history.
“Google only loves you when everyone else loves you first.” – Wendy Piersall, Author, Blogger and Artist
Wearables and other forms of smart appliances are increasingly ruling the business world. For some time mobile devices like smartphones, palmtops laptops, etc. have been the mainstay of enhancing business trends digitally. However, by going a step further, the Internet of Things (IoT) devices are getting the world more connected tapping into cognitive and immersive technologies at a higher level and unleashing immense possibilities and potential.
Internet of Things technology avails on-demand content to consumers in diverse ways faster and opens up multiple innovative advertising channels for marketers with a progressive and future-driven outlook. Instant advertising is an appealing peek into a world of great possibilities with IoT.
Why: Convergence and confluence of innovation providing seamless integration of technology with an amazing range of adaptations and uses.
Social media marketing funnels continue to evolve and unleash diverse ways to stay engaged, in touch, and convert more prospects to customers. The beauty of social media is it cuts across social demographics in reach and visibility. Enhanced reach means diversified markets, higher revenue streams, expanded visibility, and opening fresh channels to market and advertise innovatively.
Why: Breakthrough innovations, diversified reach, expanded visibility, impactful with a wider to communicate business urgent information. Besides, it provides traction for faster conversion and customer engagement.
“Social media is about sociology and psychology more than technology.” – Brian Solis, digital analyst, author, keynote speaker
Webinars have gained traction online great digital marketing, especially with higher-end subscriptions and views. Webinars are captivating digital marketing trends as live web conferencing for they allow video or audio events to happen even from remote locations. This is mega-push to engage with customers from just about anywhere, anytime.
Why: Most businesses and organizations have successfully adopted and adapted webinars with high success ratios and conversions rates. Webinars have proved cost-effective as the next big thing in digital marketing as they avail real-time connectivity and interaction from the presenter and audience. Prospects and audiences can span large demographic and physical areas yet interact easily and successfully.
Moving images still captivate the imagination. Video marketing holds a primary position in marketing trends today. Videos are easily shared by consumers, provide higher conversion rate/metrics, enhance brand image, craft faster brand visibility, and positioning especially for online business, and inspire trust in the brand. Brand product videos provide the fastest means for businesses to engage with customers and prospects. Videos provide diverse options to upload as content helping reach out to a wider audience.
Why: Brand product videos provide the fastest means for businesses to engage with customers and prospects. Video marketing is not only interactive but also, entertaining, provides long-term impact and higher conversion ratios and metrics than ordinary marketing schemes.
From the medical, military, gaming to research-based or market and product-based, augmented reality is a real boon for modern digital marketing trends. Globally, immersive technologies from virtual reality, extended reality, augmented reality combined with cognitive technologies are increasingly holding sway in business. Immersive technologies have become a global standard in various business aspects.
Why: Augmented Reality accords easy to analyze and apply visualizations for a concise digital marketing strategy. Augmented Reality has robust practical application ability across industry and market discipline.
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