Quick Summary: Social media marketing content is diverse, varied and interactive that it avails multiple platforms for its execution on the World Wide Web. Its diverse adaptability means a comprehensive, strategic and dynamic online marketing approach that evolves to suit every business and client content need.
Social media marketing content is broad, diverse and oftentimes mixed/varied. Today, it has become the undoubted playground for lots of business social media marketing plans and projects. Without a doubt the why and how this special tag of recognition has been awarded or conferred. For with the constant dynamics of the internet’s today, adaptation and evolution are inevitable. In a nutshell, what makes social media marketing content stand out? What makes it unique from the rest of content types in terms of penetration, variety and delivering diverse successful content strategy?
Here we unravel the 25 defining, trending and practical types of social media marketing content.
Articles are subject matter specific long-form content pieces. Articles definitively give readers and users valuable actionable information, enhance page rank and authority. They are effective in building customer loyalty and domain expertise.
Goal: Educate and share expertise, build trust, increase online traffic and enhance visibility and SERPs ranking.
Listicles are online list format structured content formats that give easy to read and grasp information. They present orderly information in the form of lists, bullets, facts, figures, tips structured on specific topics.
They blend two words i.e. lists and articles and are easy to read and grasp, are straightforward, edit huge content chunks, easy to plan, motivate readers to read entire content posts, easy to skim for vital facts, brief and summarized.
Goal: Simplify complicated content topics with easy to understand format or outline.
Blogs are a short form of Weblogs which are online journals showing factual information in an orderly format with latest blogs first. They address specific subject matter based on researched information. They constitute headers, main body, subheadings, footers and conclusions.
Blogs are either for personal, business, project or enterprise purpose. They help in Google SERPs ranking of websites, high online visibility and prominence.
Goal: Drive higher Google SERPs website rank and increase visibility.
Case studies are a systematic investigative research method used for the analysis of special areas of study. They are effective in varied data analysis, integrate diverse data streams and give reliable conclusive statistics on findings.
Goal: Give analysis based research outcomes on special areas of study.
Webinars are live or virtual information sharing audiovisual sessions. They are adapted to share specific relevant information in real-time, engage audiences and promote products or services online.
Goal: Real-time online engagement, network, drive traffic and create a loyal customer base.
White papers are academic style detail content formats providing deeper and clearer insight into products, services or solutions. Usually 2500 words long, they point out key unique features of new products, services or inventions. They are sales and marketing documents adapted for B2B or B2C purposes. Whitepapers are researched and technical content pieces and enable prospects to make key purchase decisions.
Goal: They promote key aspects of products, services and help shape prospects buying decisions.
Infographics are creative, informative and interactive data visualizations. They combine both information and graphics to eliminate boring social media content posts. They add diverse approaches to content projection and presentation.
Goal: Visual data inspires more content sharing and display.
E-books are long content formats (usually free to download) in exchange for joining mailing lists that avail some specific attributes in content creation ad ideation. They usually appear in PDF formats. They enhance domain-specific knowledge sharing.
Goal: Inspire subscription model mailing lists and highlight proficiency in certain knowledge domains.
Audiobooks are simply audio content formats that relay vital data and facts in audio formats.
Goal: They are interactive, informative and engaging.
Illustrate product or service information online. They are short and give data insights in brief format.
Goal: Illustrate product or service information with brief effective presentation.
Short and brief video content that hilariously projects and illustrates specific topics or areas of interest. They are easy to make, interactive and engaging.
Goal: Short format, interactive, viral and informative content formats.
Short, brief on-screen snapshot at a given time. Screenshots enhance sharing of snapshots of visual on-screen data with third-party sources at a specific time. They are brief and precise.
Goal: Enhanced visual illustration of data at a specific time.
Emails are electronic or digital communications relayed from one computer to another. They are used to send or exchange personal or business messages, communicate key elements, product or service information and create visibility.
Goal: Enhance business communication and marketing channels.
Animated GIFs (graphical interchange format) are multiple format images fused and adapted to give an illusion of motion. They add a colourful and fun graphical display of data, ideas and messages.
Goal: Share animated information in a fun way and drive higher engagement.
Newsletters are digital communications used to advertise, share new ideas and events to business subscriber bases. They help connect business stakeholders, stockholders, customers, employees through a digital format.
Goal: Communicate and connect easily with the core business market.
Press releases are officially written or recorded briefings providing latest updates, generate publicity and brand awareness.
Goal: Get coverage, exposure and communicate the latest emerging vital information.
Podcasts are online subscription-based audio digital files that communicate vital information. They are serialized audio digital files that give regularly updated ideas, information.
Goal: Communicate vital business information and build a loyal client base.
Vlog’s are custom video content pieces (target audience specific) giving a unique insight into various aspects of the maker’s life, ideas, opinions, interests and thoughts.
Goal: Personalized video communication to a target audience.
Live Streams are real-time information sharing channels provide high-value content.
Goal: Real-time sharing of content either in audio or video format.
Testimonials are third party product or service endorsement by users. They provide rich clear insight by experience and satisfaction. They win trust, enhance persuasive power and lead to a positive image projection.
Goal: Increases conversion rates, build trust and enhance bandwagon effect.
Questionnaires are question and answer format content designed to collect large data sets in a simple format. They may have open and closed questions that pinpoint to specific information desired or required. Questionnaires are seen as economical, efficient and fast data collection strategies in enhancing databases.
They avail fast data collection from a large demographic sample, easy.
Goal: Used to collect large data sets easily and quickly in a simple outline.
Product reviews are verified customer feedback (positive or negative) on business products. They help customers gain insight into specific product information and features. They help businesses gain customer trust, build a loyal customer base, start enduring business relations, gain significant market insight, lessen product return rates, increase site traffic and improve online search rank.
Goal: Provide balanced and fair feedback into products information.
There’s a relationship between posters and diagrams. Diagrams present hard facts by illustrating information in clear visual symbolic form representation. Diagrams express clearly relationships and organizational flows. Posters share information in few words showcasing content visualization that easily draws user attention. Posters creatively and illustratively promote events in engaging data presentation.
Goal: Give interactive, illustrative and easy to grasp data presentation
Guides give deep insight/detail
On specific topics that help target audiences to access better products or services. Guides depend on skyscraper method that highlights information more explicitly and convincingly.
Goal: Provide deep insights and professional detailed information.
Templates constitute information from guides, worksheets as well as checklists into a single comprehensive social media content. This gives target audiences a clear step-by-step grasp. They are illustrative and straightforward, free to download in exchange for email contacts that help expand reach.
Goal: Expand social media reach, build bigger email lists and create easier illustrated content.
Social media marketing content is diverse, varied and interactive that it avails multiple platforms for its execution on the World Wide Web. Its diverse adaptability means a comprehensive, strategic and dynamic online marketing approach that evolves to suit every business and client content need.
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