Quick Summary: SEO for your business isn't a day's work. With constant efforts, following Google guidelines, and offering unique content helps in growing traffic simultaneously. A handful of quick tips can give you effective results.
As per the HubSpot, 80% of website traffic begins with a search query. That’s why search engine optimization (SEO) services are important.
When your website begins to rank on the first page of Google’s search results, you get more visibility. Which means more traffic, conversions, and gradually increased revenue.
Technical SEO is the key to organic traffic. SEO also comprises Keyword research, on-page SEO, link-building, working on technicalities, and content to enhance the search visits. Professional SEO Service experts use the remix version of the Maslov’s Hierarchy of Needs – crawl ability, indexability, accessibility, rankability, and clickability.
A unique and brilliant piece of content is the primary concern for SEO to work. Ahrefs could grow blog traffic from 50,000 to 380,000 in a month with less than 2 years. You may have written a thorough, useful, and structured content, but only when a search engine could crawl it to understand its quality.
Not every website has blogs, such as eCommerce stores, local businesses, affiliate sites, and many more. Thus, this quick guide will lead to making the grade in Technical SEO.
Technical SEO issues can hold your website back from ranking to the top it deserves. However, people think technical SEO is complex and requires a lot of time to show results. But, with a few amendments, you can fix technical SEO issues.
This is the most crucial error that holds the website & its content to rank. Crawl error means Google crawlers have trouble viewing your site’s content. Thus, it is important to fix this issue. If you are using Google Search Console, you can find errors in the Coverage section.
Another major ranking factor for websites to rank is page speed. This ranking factor was announced in 2010 for the desktop view and in 2018 for the mobile view. Take in respect to consumers, it is always frustrating to wait for your fav video, page, or app to load.
Thus increased load time means increased bounce rate. In order to improve Page Speed, you must have the insight of the loading time of your web page. Use tools like PageSpeed Insights and GTMetrix to check the speed & performance of a particular page. To check the load time of all pages, use Ahrefs Site Audit.
Pro tip: Try to keep the load time below 1 sec.
Broken outbound links are a hidden aspect that promotes bad user experience. Broken links point to non-existent resources. They not only waste a valuable link juice, but it also hinders the website crawlability.
Google has always been concerned about the website performance and the flow of traffic, thus they adjust their algorithm to fix issues. You can find broken links with the help of search tools, like the Ahrefs. To fix the issue, you can replace the broken link with the live links or simply remove them.
A content that appears in more than one place on the web is exact or near-duplicate content. This is a common problem that occurs in eCommerce sites. With time, multiple tools have emerged to fix this issue. For eCommerce SEO, a feature called the faceted navigation can help find what causes hundreds of duplicate content issues through URL parameters.
You can also try the Ahrefs Site Audit, where you can run a crawl to find duplicate content reports through the Issue tab. You can also fix the canonicalized URLs where necessary.
Securing your site is an indirect form of ranking. It is confirmed as a lightweight ranking factor. The SSL certification confirms that the information within the site is secure and free from bloatware. Thus HTTPs will protect your user’s data too, especially when you have a visitor’s contact form. SSL certification is an absolute must for keeping passwords or payment-related information safe.
The increasing mobile users, searches from handheld devices have tremendously grown. With enhanced convenience, websites must understand the opportunity to have a mobile-friendly website. Use the Mobile-First approach, and if you are already working on the approach, test with Google’s Mobile-friendly test tool whether your pages need rework.
When you shoot ads for your users, you also create a landing page for them to visit when they want to connect with you. So, a well-designed landing page is a great way to improve your leads as well as sales. The landing page certainly initiates a strong relationship with the customers. You can create more than one landing page, which will open more doors to incoming traffic.
Ahrefs research shows that a renowned website Copyblogger received 799 trusted inbound links, over 1000 tweets, and 446 Facebook likes from their dynamic landing page. Recent research found that 10-15 landing pages have 55% more conversions and businesses with over 40 landing pages have 50% more conversions.
Read Also: Major Google Algorithm Updates
Your customer must reach you even through small keywords. So, your SEO page title must contain appropriate keywords that will be displayed in the Google Search results. This tip will help you rank above your competitor unless you haven’t put the effort into optimizing the page. Thus you must ensure the page must have SEO specific keyword page title.
Pro Tip: Add multiple keywords in each page title, make sure it doesn’t look spammy, which can make Google think less legit of your content.
SEO is an ongoing process with infinite possible ways to implement to increase traffic. The aforementioned quick tactics for SEO are effective for the short term quick as well as long-term results. In order to enjoy flowing traffic and generating sales, you have to work on different aspects of website optimization.
When you wonder how to fix the alarming number of technical SEO issues on your website, refer to a Search Engine Optimization Agency for efficient technical SEO that can work on all the aspects from content to off-page or on-page optimization.
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