Quick Summary: Mobile marketing strategies are focused on improving the conversion rate for small businesses thus, using it as a multichannel marketing solution can help reach more and more customers.
With over 5 billion unique mobile users, marketing to people with smart devices can enhance the brand’s awareness and improve conversions. Some of the statistics prove the aforementioned.
Just making a website and its content mobile-friendly isn’t enough. Your marketing content, mobile ads, everything must be mobile be optimized.
Mobile, as well as website optimization, can enhance the conversion rate to 5% or even more. There are ways to optimize your website along, creating a responsive site design. One of the common ways of optimizing the site is mobile-specific development platforms, such as building the site in HTML5 and using an adaptive design.
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Mobile optimization includes the elements of the site, inclusive of the infrastructure. Website content is entirely different from mobile devices. Using shorter sentences, engaging headers, and relevant media such s high-quality images or videos.
Most people skim through the content thus, it must be easily readable. Use engaging caption when creating and adding videos. Almost 85% play videos on Facebook without sound because captions give the message even when the audio is muted.
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As smart devices grow, the search through voice has also grown. The voice capabilities in smart devices are making things much easier for people. Over half of the households in the world will have to own a voice-enabled device by 2022 and shall increase the current ownership numbers by 42%. 34% of people of the total number of people who do not own a voice-enabled device are interested in owning one.
Voice search has a great potential to drive sales. Thus keeping the common actions and keywords in mind, you can include your business for voice search in order to generate sales.
A small business can advantage from a mobile app with location-based marketing techniques such as geo fencing for marketing mobile users. This will help reach users location-wise, especially within their location, and offer local recommendations such as food delivery or travel services.
When you look into stats, you will see over 80% of marketers consider location-based marketing leads. Marketers using this technique share that this can enhance customer base by 85%, response rates by 83%, and customer engagement by 83% altogether.
Email is the most widely used technique for marketing social media undoubtedly, overpowered this method. Hence most marketers are focusing on creating a profile and Social Media Marketing Services for their business on social media platforms.
Some tests like the A/B testing are to see how the posts are performing across different platforms. Social media is a medium that encourages people to buy things from their fav brands. 76% of U.S consumers have purchased from their favorable brand on social media.
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Easy access to customers is the best way to improve the customer experience that every company seeks. Whether it is a live chat feature to resolve the customer’s problems or support the customer with any product or service, the in-app support feature makes it easy for the customer connects with the technical person of the brand.
Stats says that over 40% of people who visit the website expect to see a live chat feature, and the percentage increases wit 50% for mobile users.
Some of the renowned marketer and specialists offer some mobile app marketing tips for the small business to scale seamlessly. These tips will guide you through the levels of success that you have been wanting to achieve.
The marketing goals for business may vary, but they must be centered around building more and more positive reviews. It is better to invite friends and family to review your brand.
However, websites and apps, including the app store optimization, are important to maximize the downloads. Since the number of app downloads is in millions thus optimizing the product makes it easier for the users to find.
Different social media platforms serve different purposes. For instance, for better facilitating app downloads, you can refer to Facebook instead of choosing an outdoor advertising platform. In order to market within other applications that consumers have on their phones, one can refer to Google Ad Mob.
There is always a defined cost set for advertisement. The app downloads are measured through CPI – Cost Per Install Index. However, CPI per vertical market varies, which is rising every year, it was $2.98 per user in 2015.
This is one of the ways to help market the app without much effort. Email communication helps you cater to information about your app and brand to the customers personally that acts as a great influencer.
Before marketing your product or brand, you need to understand your target audience. Also, to outreach your ideal customer, you must discover the app’s unique selling propositions. Such as, the feature or a thing that makes your app unique and why is it better than your competitors!
Regardless of the size of the company, every business should adopt a social media strategy or hire a Mobile App Design Company that can help you increase brand reach and draw you towards the right audience. A social media strategy can be a powerful communication tool between the app developer and end-user, helping to increase rankings and visibility.
An effective mobile marketing strategy differs from industry to industry, but the techniques aforementioned, are used in the marketing world, which you can use for your business as well. People consider more personalized effort, thus email marketing has been the most efficient way, but automation has taken its way to make campaigns easier and faster.
Monitoring and managing the app through online reviews, having a firm understanding of customer’s feedback, and pinpoint can make a huge difference. Tracking their issues, identifying marketing trends, knowing the USP and competitive edge will help you scale your business. Above all, you can consult a Mobile App Design Company with all kinds of mobile marketing strategies.
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