Quick Summary: This article will address these inquiries and then some, so you can guarantee that your interest in an ASO administration conveys the most ideal outcomes.
App Store Optimization (ASO) services have made a huge impact on the app marketing industry since they first appeared several years ago. Be that as it may, how does an ASO support work? How would you pick contenders for your own ASO methodology? What would it be advisable for you to search for while picking contenders? This article will address these inquiries and then some, so you can guarantee that your interest in an ASO administration conveys the most ideal outcomes. Before further moving, you can know Why is App Store Optimization Critical to Your Business?
Before we start going into detail about step by step instructions to pick a contender, you must know that not all applications are made equivalent. There are apps and there are applications. The former is used by customers looking for an application that fits their needs and solves their problems, while an application has more of a utilitarian purpose.
So, when choosing competitors make sure they’re of similar type. For example, if you’re creating a game app then don’t compare yourself with Instagram. It doesn’t matter if both have millions of downloads and reviews on Google Play; it matters what sort of application you need to make. When you sort out what sort of application/application you need to make, then, at that point, it will be more straightforward for you to conclude which contenders merit your consideration.
Once you’ve narrowed down a niche and chosen which types of keywords and apps you want to rank in, it’s time to learn as much as possible about them. In addition to diving into keyword research tools, such as Ubersuggest or Google Keyword Planner, you should also do some manual digging. Read app reviews on iTunes, check out related products in Google Play and use services like App Annie to gain valuable insights into competitors.
The more knowledge you have about an app’s audience, search volume and similar competing apps, the better chance you have at succeeding in your strategy. By knowing what’s currently working in an industry (and more importantly) what isn’t, you can easily formulate an effective strategy that drives downloads of your app.
The first step in figuring out which competitors you should use is figuring out what sort of items and administrations your application will go up against. You need to target clients who are utilizing comparative applications — clients who are searching for a new, more efficient way of doing something they’re already doing—so those apps should be on your list of competitors. Identify the apps most popular with customers like yours, then use that information when choosing how much money you’ll spend on App Store Optimization Services. Once you’ve chosen some potential targets, it’s time to go deeper.
The first thing you need to do is choose where you will distribute your app. Each App Store enjoys its own benefits and disadvantages, so it’s ideal on the off chance that you can see which stages turn out best for what you are attempting to accomplish.
Google Play appears to be a sensible decision since it has more clients, yet it likewise has a ton of competition. In the event that there’s as of now an application that improves, there’s little possibility getting positioned well in Google Play’s web search tool.
The Apple App Store for the most part has not so much competition but rather more space to stand out on their foundation with notable brands, for example, Facebook and YouTube experiencing difficulty finding good rankings in Google Play. It really depends on you which store you need your application on most!
Making comparisons with competitors can be a good thing. It’s important, however, that you use appropriate data and avoid apples-to-oranges situations. Before making any comparisons with startups or other companies, it’s important to see what value they provide their customers and how that compares to your own product.
This will give you an idea of whether your customers are similar or whether they have wildly different needs from those served by other companies. Once you understand these points about each company or startup, you can start searching for a suitable competitor—one that helps define key differences between them and your business.
Choosing competitors depends on what level of competitors you are going to measure. Be that as it may, assuming that you pick a contender’s application store connection or Google Play URL, it would be generally simple. To find out about every contender’s application or game, then make an appointment with each of them one by one by reading their page and user reviews.
Defining keywords is an essential first step for building an SEO-friendly website. Picking great keywords will drive traffic, generate search volume and help improve site rankings. Search engines use a number of factors when deciding which websites are most relevant in their search results.
Those that have a high domain authority or reputation score tend to come out on top; there’s no getting around it. So how can you make sure your competitor’s site has a low authority score? An easy way is to view sites linking back to them and find competitors who aren’t as good at attracting quality backlinks, then target those keywords.
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As we have mentioned above, Amazon gives you unlimited space to explain what makes you different from other sellers. So why do most new sellers on Amazon not make use of it? Simply put, they don’t know what their competitors are doing.
In order to stand out from similar products and help drive more traffic towards your product page, start by studying up on any relevant marketplace intelligence that may be available about your top competitors: performance stats such as sales rank, traffic trends, reviews and seller feedback can all go a long way in understanding how to differentiate yourself.
Every competitor you can find who’s ranking and doing well will have downloads and an actual rating. Check those out if you haven’t already. Don’t look at it as an attack; check it out as a learning experience. Even if you don’t like a particular app, they may be targeting a different audience or using a different angle than what you had in mind.
Take notes on everything that stood out to you during your analysis, but know that simply copying someone else’s app isn’t going to help drive traffic once Google catches on and drops your rankings. The key is coming up with something unique that people want to use and not just another clone of something that’s already popular.
Let’s face it. If you are just launching an app, chances are you have very little competition; however, if you are thinking about entering a market that has many established players, then you need to understand who your competitors will be.
A good strategy is to enter a market with lots of competition only if there is something unique about what your app offers. For example, say there are already many apps in a certain category but yours provides something new or unique, such as more features or better performance in certain situations. Other times it may make sense not to enter a crowded market at all and try finding untapped opportunities.
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