Quick Summary: These 10 tips will help you master writing copy that converts readers into customers, and ultimately gets your business closer to where it needs to be.
Writing great copy takes time and practice. It’s not something that comes naturally to everyone, but it’s critical to your business if you want to succeed in the long term. These 10 tips will help you master writing copy that converts readers into customers, and ultimately gets your business closer to where it needs to be.
If you want your copy to feel conversational, you have to write it like you’re talking. It should read just like a conversation that you’d have with a friend over coffee. That’s because when people read things that are clearly written by someone who doesn’t care about them, they don’t trust what they’re reading or even bother reading it. Make your readers trust and respect you as an authority. And one of the best ways for doing that is making your copy seem personal and intimate. Keep in mind though, that there’s a thin line between sounding conversational and sounding lazy – so be sure not to fall on either side of it!
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When you’re writing copy, it’s important to tell your reader exactly what they’ll experience when they use your product or service. Use lots of adjectives, but not cliches—write about real emotions, experiences and results that your target audience will get from using or engaging with your brand.
A good headline is designed to grab your readers’ attention, which means it must stand out from everything else on their screen. Start your headlines with 10 words or less and make sure every word in that headline is important. If it isn’t, cut it. You want your headline to be crystal clear and captivating without being too general or too specific.
One of my pet peeves is reading sentences that have never had a second thought about how difficult they are to understand. Long, jumbled sentences distract readers and ultimately turn them off from whatever you’re writing about. Be sure your words and sentences are clear and easy to read by others. Use short, simple words as much as possible because they help create text that’s both readable and memorable (for all of the right reasons). And if you feel like your paragraphs are getting too long or complicated, go back over it again with a fine-toothed comb. Ask yourself if you can simplify it in any way – or even split it into two separate sections if need be.
Power words are designed to catch your reader’s attention and evoke emotion. Create a powerful headline or subheadline by using action-based power words, such as How you can…, When you need to… or Start today! Your language should also be in active voice. Avoid using passive voice; in passive voice, readers are acted upon rather than being active participants.
As a copywriter, you will spend most of your time using sentences written in either active or passive voice. Although there are legitimate reasons for using both, it’s easier (and more effective) to just use active voice. Active voice makes writing more engaging and enables you to put your focus where it belongs: on your message, not on sentence structure. And what’s more—it’s often quicker and easier than trying to craft a passive sentence into an active one.
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Make it clear what your product or service will do for your reader. If you don’t tell us, we won’t know! Be sure to explain why and how your product/service/ideas is valuable. Being specific about benefits also forces you as a writer to be aware of who you are writing for and what they want. That’s crucial. Never write blind again.
Before you start writing, it’s important to define your target audience. Think about who will be reading your copy—what are their demographics, interests, challenges? What do they want from your business? The more you know about them, the better you can craft Content Marketing Services that resonates with them and gets results. Once you have a clear picture of your target audience in mind, use these 10 tips as a guide for how to write damn good copy that speaks directly to each one.
When people read your headline, it should be clear exactly what you are selling. For example, Earn $100 in 1 hour from home! or Discover my simple secret for attracting any woman… When you have a clear and persuasive headline that makes your readers curious about what it is you have for sale, they will click on your link. You will then have a chance to write a compelling sales pitch that sells them on whatever it is you are offering.
It’s no secret that getting people to link back to your content—and promote it on social media—is crucial for success. For one, it gives you an SEO advantage; links boost your credibility and signal trustworthiness, which means search engines are more likely to reward you with higher rankings. And second, links get new eyes on your work: Each time someone shares your post (or just parts of it), they’re effectively promoting you and driving traffic back to your site.
Conclusion
The number one most important aspect of writing damn good copy is learning what good copy looks like. Try analyzing as many marketing and advertising pieces as you can get your hands on. This will help you train your eye, letting you recognize great elements when they show up in your own writing. Learn from both good and bad examples – too often we learn by doing something over and over again…and that’s a lousy way to learn new skills!
When you see good or bad, ask yourself why it works or doesn’t work; what did they do well? What could they have done better? More importantly, ask yourself: Would I have written it differently? Understanding how other writers have addressed their audience is critical if you want to learn how write great copy yourself.
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