Quick Summary: Twitter is becoming an increasingly important platform in the digital marketing space and If you are looking to boost your brand’s presence on Twitter, these 10 ways will be of use to you!
Twitter is becoming an increasingly important platform in the Digital Marketing space, and it’s not only used by brands to share their latest news with the world; it’s also used by consumers to find brand-related information and products they want to purchase.
If you are looking to boost your brand’s presence on Twitter, these 10 ways will be of use to you!
When defining your goals, think about how you want people to feel when they interact with your business. Do you want customers and employees to feel empowered? Inspired? Energized? Emphasize these emotions in your mission statement (read: elevator pitch). Once your mission is set, make sure it’s matched by a set of core values that you’ll use as a guideline for making decisions.
These values should reflect what’s most important to you and help maintain consistency throughout every facet of your brand. Here are some sample statements: We always do what’s right for our clients. We value our employees and will support them in all aspects of their lives. We respect our environment, and strive to reduce waste whenever possible.
The first thing people see when they visit your page is your username and profile photo. Make sure you spend some time making it great. Your username should be something that describes you, what you do or simply something memorable. Before you choose a profile photo, make sure to check out your competitors and make sure yours stands out in a good way.
Good photos can help show more than words ever could about who you are and what sets you apart from everyone else. If a potential client or partner sees how much time and effort went into creating your page, they’ll see how dedicated you are as an entrepreneur and will trust that all of their projects will be given equal care and attention.
According to a study from Social Media Examiner, 57% of B2B companies and 59% of B2C companies use social media as their main method for customer service. This means that if you’re not active on social media—especially Twitter—you’re missing out on a huge opportunity to interact with your customers, whether they’re looking for help or thanking you for your services.
The easiest way to start using Twitter is by creating content. What do people want? Content! What’s trending right now? If you know how to answer those questions, then chances are you can create content your audience will love (or at least appreciate) and get them talking about it online—which is exactly what we want if we’re trying to boost our Digital Branding presence.
We’ve all seen brands try to force their presence on multiple social media sites. It’s not pretty, and it doesn’t play well with audiences who are more sophisticated in their use of these tools. Don’t be that brand; keep your presence unique across channels.
If you already have a channel that works for you, let it do its job and give other platforms a chance—and let those other channels do their jobs. For example, if Facebook is your strong suit, focus on there and don’t worry about creating yet another Twitter account. Create Engagement: People follow brands because they want something from them. Be engaging!
A company could create an event or offer a special deal just for their followers. They can also mention competitors or compliment customers. Again, be engaging! A Simple Plug: These days people make decisions about purchases based on reviews and ratings- even before making contact with the company or purchasing the product directly online through the website.
Make sure you have a review button somewhere near your buy now button so that potential customers can easily leave feedback after they purchase your product or service.
Sending out tweets is a simple way to communicate with your customers, potential customers and even potential employees. Instead of sitting around wishing you had more followers, actively try to reach more people. Followers are people that show interest in your work and they’re more likely to be invested in what you do.
A lot of businesses hold contests or send out special offers through tweets which brings them attention and helps build brand awareness. Some restaurants have become well known just because of their special tweet-only menu items that they give away. When tweets are well crafted and engaging, it not only attracts new followers but also boosts your retweets as well.
Read Also:– 5 Startup Branding Trends That Are Finding Success
Though tweets are limited to 140 characters, that doesn’t mean you should immediately pitch a sale once you start tweeting. If your followers aren’t interested in buying from you today, don’t make them feel like they are missing out.
Instead, use social media platforms as a way to have more authentic conversations with your customers and fans. You never know when somebody might be in the market for what you sell! While it may not happen right away, down the road it will pay off—and who knows? That person could turn into a long-term customer.
Listening to others can be a great way to build a relationship with them. By listening to what they say, you’ll learn about their goals and challenges, which can help you develop a valuable marketing strategy for your business. The content of every tweet doesn’t have to be about your brand; rather, it should focus on how your brand can provide value.
If someone tweets an idea that could translate into an interesting (and useful) piece of content for your website or social channel, retweet it! But remember: just because you tweet something doesn’t mean people will see it—only 10% of Tweets get a chance at showing up in someone’s timeline, so make sure you use hashtags and respond when appropriate if you want more visibility.
For a brand, creating an active presence on social media can be done in two ways. The first is creating personal accounts for your brand and running them as you would your own profile—maybe even posting updates related to personal events such as birthdays or celebrations.
The second is creating more of a brand account that focuses less on you and more about your business/organization itself. Either way, it’s important for brands to remember that being human and personable is key when it comes to attracting followers, so make sure you add some emotion and personality (in addition to products and promotions) in each tweet.
Finding your voice on social media is hard, and it’s easy to feel like you’re doing it all wrong. If that’s what you think, take a look at some of your favorite brands on Twitter, whether they be corporate or personal. Take note of their voice, how they interact with other people, and how they handle themselves.
Don’t worry about mimicking them completely—but try taking some cues from them instead of trying so hard to make yourself sound cool that you have no personality at all. It will help you find the best way to communicate with your audience, and it will help you get more followers too!
In addition to tweeting great content, here are 10 ways for every business to boost their brand presence on Twitter:
Successful brands are constantly looking for ways to optimize their presence in social media. And while there’s no single right way to manage a social media account, best practices include checking stats and analytics regularly, evaluating how your community responds to various updates and topics, and setting aside time every week or two to really dig into what content your fans love.
This process involves more than just setting up an account, putting a few tweets out there, and expecting results—it requires a true commitment from you as a brand. If you feel like you don’t have enough time or budget for all of that work yet (and we totally get it), then start by creating checklists of tasks that need doing each week or month.
Conclusion
As a business owner, it’s important that you recognize how social media has evolved over time. Understanding how your customers are using these platforms and utilizing them for your brand is a smart marketing move. So go ahead and try some of these strategies out.
You just might boost your brand presence in digital spheres. Make sure the quality of the photo is good and include the appropriate. When you tweet something interesting or share an event you have coming up, ask people to RT it. Inject humor into your tweets every now and then so it doesn’t seem like all you do is talk about yourself. Talk about things happeninsg in the world too!
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