Quick Summary: In this guide, we will explore the various options Instagram provides for resharing photos and videos, such as directly reposting to your feed or adding to stories.
Sharing content from other Instagram users is a great way to spread engaging posts and grow your own followers. Whether you want to promote influencer partnerships, engage with trending topics, or highlight creative members of your industry, reposting allows you to easily access visuals across the platform.
In this guide, we will explore the various options Instagram provides for resharing photos and videos, such as directly reposting to your feed or adding to stories. We’ll also discuss how brands can leverage reposting to boost influencer marketing efforts. By learning the different reposting features and best practices, you’ll know how to curate content from across Instagram and keep your own community connected.
Many brands utilize Influencer Marketing Services to engage with relevant influencers in their industry and promote their products through sponsored posts. Reposting this influencer content is beneficial for brands as it allows them to further spread the word of these partnerships to their own large follower bases.
By resharing popular posts from influencers they’ve collaborated with, brands can reinforce their relationship with that influencer and remind viewers of their association. It’s a great way for brands to piggyback on the reliable audiences and trusted voices of influencers.
Beyond sponsored partnerships, reposting engaging user-generated content also helps brands engage with their target demographics in an authentic way. By sharing photos and videos from everyday users that feature or relate to their products, brands seem more human and in touch with what real customers are creating. This can help strengthen relationships as part of influencer marketing services. It also exposes the brand to the connectors within niche communities—potential new influencers to partner with who have shown interest in the brand and passion for creating shareable content.
Here are How to Repost on Instagram:
When searching for engaging content to repost on your Instagram account, the first place to look is the posts shared by influencers you partner with for marketing campaigns. As part of influencer marketing services, the influencers you work with regularly create unique photography and videos to promote your brand to their engaged followers.
Reposting this original content is a great way to extend the reach of your campaigns and further strengthen relationships with influencers. Beyond sponsored posts, searching relevant hashtags is another effective way to find high quality posts created by influencers in your industry or niche that align with your business goals.
Browsing hashtags allows you to discover new influencer accounts as well. You can also search directly within the profiles of influencers, celebrities, and other brands you already follow on Instagram to view fresh posts that could work well as reposts for your own account.
Once you’ve found a post on Instagram that you’d like to reshare through your profile, it’s time to click the airplane symbol. Located in the top right corner of any photo or video, the airplane symbol allows you to easily repost content directly to your Instagram feed. To use it, open the desired post and tap the airplane icon.
You’ll then be taken to a new screen where you can choose to keep or remove the original caption before sharing. By default, the username of the original poster will be tagged, helping give them proper credit. Finally, click the white post button to upload the repost to your profile where your followers can discover and engage with the shared content. Using the airplane symbol is one of the fastest ways to repost on Instagram straight from the main feed view.
For posts you want to reshare on your Instagram story highlight, you can add them directly from the original creator’s profile. Locate the post and click the sticker icon in the top left. This will pull up the post and allow you to customize how it appears on your story.
As part of influencer marketing services, influencers may create compelling Instagram posts to tell the story of your brand that are perfect for sharing on your highlights. Adding these posts gives you another opportunity to promote the work you do with social media influencers.
You can use creative stickers, text overlays, colorful filters and other tools on the story sharing screen to personalize the reposted content. For example, you may want to add a branded sticker over an influencer post along with a caption tagging their handle.
This helps direct viewers back to support the influencers you associate with while also tying their content into your company’s themes and messaging. Story posts last just 24 hours but giving influencer content another placement through your account highlights helps extend the life of social campaigns.
When choosing to repost content directly to your Instagram feed using the airplane symbol, you have the option to keep or remove the original photo caption. For some reposts, it makes the most sense to hide the caption in order to write your own short description alongside the visual post. However, for influencer or brand partner content in particular, leaving the original caption intact is a good way to give proper credit while also allowing others to easily see where the post originated from.
Leaving captions shown on reposts helps promote the original creator and maintain transparent relationships. It can be a judgment call on a post-by-post basis whether keeping or removing captions aligns best with your reposting strategy and goals for each individual piece of shared content on Instagram.
Adding visual elements is a great way to customize reposted content and tailor it more specifically to your brand. For example, when sharing influencer posts to your story, you may want to overlay a text box highlighting an important detail or call to action. This allows you to draw attention to particular aspects of the post and make it more useful for your audience. Stickers are another simple option – relevant branded stickers can help further promote your company while fitting seamlessly on top of the visual.
Hashtags are also an essential element to include, as they will expose the reposted content to new potential viewers outside of your own follower base. You should supplement the original hashtags with any hashtags specific to your company initiatives or target demographics.
Using alignment hashtags is a best practice that helps tie user-generated content into your overall Instagram marketing efforts. Small touches like text, stickers, and strategic hashtags allow each repurposed post to perform double duty in promoting both your brand and the original creator.
Now that you’ve selected your content, used the appropriate sharing feature, and customized the post with visual additions, it’s time to share it. From within the sharing interface, whether it’s to your main feed or story, select the white post button to upload the repost. The content will now be live for your followers to see. Be sure to regularly refresh your feed by sharing various types of reposted content on a consistent schedule. Keeping a steady stream of new visuals coming in helps maintain follower engagement with your account.
It’s also a good idea to then promote the new repost further by sharing it organically. Post a screenshot of the content to your story with a callout mentioning the original creator. You can also create a relevant caption for the reposted image or video in your feed. Linking back to the influencer or brand you got the share from shows an authentic relationship and may even direct some of your own followers to new profiles and communities. Consistent reposting and promotion helps extend the reach of engaging content across Instagram for all parties involved.
Taking advantage of Instagram’s reposting capabilities is an effective strategy for both personal and brand profiles. Whether you’re searching hashtag feeds, browsing profiles you follow, or accessing content through influencer marketing partnerships, reposting provides a low-effort method for amplifying engaging posts.
By customizing reposts with your own captions, hashtags and visual elements, you can tailor each share specifically to your audience. Used consistently along with organic promotion, reposting facilitates community engagement and exposes your profile to new potential followers. With some practice applying the techniques covered here, you’ll gain confidence expanding your Instagram presence through strategic content sharing.
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