How Pay Per Click Works?

Pay per click works on a campaign run by the digital marketing service providers on social media platforms. It’s a paid service for branding and gains traction. The PPC experts are certified, specialized in providing real-time results. 

A PPC marketer would also keep track of its previous success and failure & try new operations or strategies to gain the best possible results from the run ad. So, whether you are expanding your in-house team with a Digital Marketing one or outsourcing your marketing services to a PPC agency, make sure you have the background check. 

5 Relatable Questions to Check Before Hiring PPC Agency

You must check their knowledge related to AdWords, Bing, Amazon, Facebook, and many more. We have prepared a list of questions from which you can pick. Their answers will define their reliability, proficiency, and how long can you go with them for your brand’s marketing.

The PPC marketing agency that you will be hiring must also proffer complete transparency of their work, strategies, goals, and expectations. Your advertising experts must be a keen listener and understand what their clients want. Thus, these qualities will demonstrate their specialty and knowledge in a particular niche.

There are a few relatable questions that almost every expert knows related to Display Network Knowledge, Remarketing, Copywriting, Social-Media, and Search engine PPC.

1. Google Display Network 

Ques: Separating Display Network campaigns from Search network is recommended, why?

Ans: The answer to it could vary from campaign to campaign, as Google explains, all different campaigns can have different networks that can display different results. 

Ques: How to explain On-schedule Indicator?

Ans: An On-schedule Indicator is the percent likelihood of the campaign that is expected from a campaign’s booked impressions. 

Ques: How advertisers can use managed placements?

Ans: Managed Platforms allow advertisers to bid differently for specific placements on the Google Display network.

2. Remarketing PPC

Ques: Why should you do remarketing?

Ans: The advantage remarketing offers is targeting users when they are most likely to buy, large-scale reach lists created for specific purposes.

Ques: Does any site require proper tools to handle remarketing campaigns?

Ans: Yes, before remarketing, your site must be able to support necessary pixels or codes. 

Ques: Are there any KPIs to measure the success of remarketing campaigns?

Ans: Remarketing also comes with a set of metrics to keep track of your campaign. These metrics contain CTR, CPC, CPM, and ROI. Thus before starting you must define your goal to pick the best KPI for optimum results.

Ques: Is there any type of remarketing which suits different needs?

Ans: Within an ad type, there are multiple options to choose from those that suits best with your campaign –

• • Site Remarketing,
  • Search Remarketing,
  • Email Remarketing, and
  • Social Media Remarketing

Ques: What should be the next step to choosing the type?

Ans: After deciding on the remarketing type, you should choose the segment. Any expert marketer is capable of dictating the difference and use of each segment, such as general visitors, specific product visitors, previous customers, & more.

Ques: Where can I use Remarketing?

Ans: When you begin to create Remarketing, Google AdWords create a default list or create a list of your own. Similarly, you can use remarketing on bing with Search Ads.

3. Copywriting PPC

Ques: What are the key points to consider when writing an ad?

Ans: The Digital Marketing Service Provider may always include CTA, visuals, and catchy headlines to grab more and more attention in its answer.

Ques: How to test the ad copy?

Ans: Testing is the most important factor for any content to prove valuable. A good PPC expert may test content factors, like pricing, punctuation, emotional appeal, and CTAs.

4. Google AdWords PPC

Ques: How to manage to Google Quality Score?

Ans: Three factors are regularly used among the PPC experts – keywords, ad text, & landing page relevance. They are also familiar with quality scores and how they work or how to improve them. 

Ques: How to define Google auction?

Ans: The Google auction is handled by Google Adwords, where it constantly tracks the user entering a search. Adwords identifies only the eligible and relevant ads and shows results only with the high Ad rank.

Ques: Can Ad Rank Affect CPC?

Ans: CPC only asks for the money required to hold the position of your ad. Thus those with higher rank have higher CPC.

Ques: Would you recommend using Google AdWords API?

Ans: It is an advanced search technique that only an expert can work on. This aspect only works when the dedicated engineering services and tools of the AdWords do not meet the desired results. A person must have hands n practice to use this feature.

5. Social Media PPC 

• Facebook Ads

Ques: Are Budget related to campaign & account spending, and are there any type of budgets?

Ans: The clear understanding of Facebook ads and the budget needed to run ads is the essential knowledge. Thus the PPC marketing expert must be able to share the two types – daily and lifetime budgets and how the spending works.

Ques: How to increase impressions on ads?

Ans: An ad expert can analyze the reasons for a lesser number of impressions on ads. Thus there can be a few reasons behind 

• • Low Budget,
  • The repetitive audience, and
  • Overlapping of the target audience. 

• Amazon Ads

Ques: How to improve and placement and bidding aspects on Amazon?

Ans: Ads are generally displayed on the top, right, middle, and bottom of the page. The search relevancy, keywords, and bids can improve placement. Amazon’s Bid+ can allow you to enhance bid up to 50%, which isn’t very effective.

Ques: How to improve impressions on Sponsered Product campaigns?

Ans: By increasing the number of keywords & products on ad campaigns can somehow enhance impression but may also increase your budget at the same time.

• Bing Ads

Ques: How can you improve ad position on Bing?

Ans: One can always refer to Bing’s suggestion to make improvements in your ad. 

Ques: How are search ads different from content ads?

Ans: Search Ads on Bing are equal to Google Search Ads whereas the content mirror display ads. 

Ques: Is the quality score calculation of Bing similar to Google’s?

Ans: Bing’s QS is calculated through expected CTR, ad relevance, and landing page experience.

In the Nutshell –

If you lack the necessary skills to run a PPC ad campaign, you must learn about digital marketing skills before hiring an advertising agency. Transparency, goals, strategies, & expectations are a few points that every proficient must master to deliver results, so have a thoughtful examination before hiring.