Quick Summary: The incantation of TikTok is known to everyone. The famous Chinese application ban turned out a bolt from the blue. And not just the tender Tik Tok - 59 other Chinese apps were outcast.
With this whammy, digital marketing services will certainly get impacted. These widely popular social media platforms will impact the digital marketing agencies’ budgets and consumer engagement strategies that most brands use.
Some of the recognized brand counselors and leaders are taking the ban as an opportunity to replan the spending and form a new ecosystem that can emerge, where other platforms will get a chance to replenish the gap and turn into super apps.
However, there were tales about TikTok overcoming the barriers to reach SEC A/B audience, but it still seems a stumbling block for digital media agency’s spends.
Moreover, the giant eCommerce brands like Amazon and Flipkart are making a myriad of changes in their design to build an influencer marketing system.
Since, the pariah of Chinese apps, a lot of mixed views have been coming through. The advertising system needs a complete and a brand new makeover to fix the problem of those influencers who have lost their equity overnight.
Some experts quote that as soon as the best alternative of the short-video apps like TikTok evolves, the audience can be easily diverted, which will wax out the impact caused globally.
The ban is a serious and inevitable step, taken by the government bodies towards national security and against the platform that has serious privacy risks.
Many startups used social media platforms, which included TikTok to commence. Promoting the brand through application influencers was one of the best ways for online marketing services.
With the surge of video content strategy, these applications had given competence to the beginners to stand in the competition against the giants.
The expatriated social media applications, like TikTok, that once were the breathing platforms to promote themselves are debar. Thus, these businesses have come back to square one.
Because TikTok gained immense popularity, it was difficult for the Indian applications, serving the same purpose, to gain traction.
Instagram being the most popular in the influencer’s marketing, TikTok had higher engagement and higher average time spent. Which was also the reason why brands were concentrating on this Chinese app.
Also, being the brand voice, losing Chinese apps may leave a few brands to lose their entire body of work.
Some marketing agency’s enthusiasts think that, no matter how influential these strong mediums were, the overall approach used by the influencer will remain the same.
Not every social media platform has been banned, neither the end of marketing. There are many vernacular social media channels, which had and still have the potency to uplift your brand.
This outcast is a new opportunity for the Indian apps to foreplay and make good advantage of the situation.
Till the time quality and unique content are being delivered to the audience, they will follow and bring more and more audiences which will automatically drive the brands towards them to market.
However, the applications built must be well-researched and strategically planned that deliver the right message to the audience.
With the issues with Facebook and ban of Chinese apps, it is clear that the governmental bodies have become strict with the content transparency & filtering. This step is also taken, keeping the image of the brands and marketing agencies intact.
Digital Marketing agency is a platform that can help any brand unfold different ways to promote and reach the target.
With so many primitive and accessible platforms are available, brands might not be able to hold on to one out of myriad choices. But, a marketing agency can help you get a grip and launch advertising campaigns with some trending keywords. These techniques can help you gain a substantial audience again.
Linking with a digital marketing agency, you get in touch with the latest and active tools and technology used for advertising. With the advent of revolutionizing technology, one can customize campaigns, personalize content, use different strategies and techniques for better engagement.
In the wake of the ban, Instagram is adopting similar features, like that of TikTok, YouTube is encouraging shorter forms of videos of 8-10 minutes.
What we can expect, Myntra to gain tons of audience after SHEIN and Club Factory ban, and Roposo and Mitron may also gain traction and turn out to be the best alternative.
In the Nutshell –
In between variegated ideas and beliefs, the brand that did not rely on a single platform (which is Chinese) to promote themselves and influence the audience will stance. Digital marketing agencies use the best and the latest technology to keep the ball rolling.
However, these unpretending times are tough for every firm, yet media-savvy and whip-smart tend to find brilliant ways to overcome them.
This is a big opportunity for brands that couldn’t stand a chance to exhibit their ideas in front of the Chinese giants.
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