Quick Summary: Initially, Instagram started with offering Personal accounts. Later it grew and introduced business profiles for brands to access tools like insights, profile action buttons, and direct message features. Recently, Instagram introduced the Creator account for more analytical capabilities with some restrictions. Let's understand the difference, which will make it easy for you to decide on which to pick.
Instagram is an influential social media marketing platform that has options for every kind of user. Whether they have a business and need to reach their target audience or influencers who want to start their brand or those who want to follow other influencers or buy products. In order to scale your business, you must have a profile where users can land to know more about your brand.
Instagram has three distinctive profiles for every kind of user. Instead of procrastinating, let’s understand what benefits lie in each profile and which should you consider picking.
A personal profile is unambiguous, which doesn’t intend to sell any product or service. When brands realized the amount of audience they can capture from this social media platform, they urged for profiles that can help them sell their brands.
Now that brands are leveraging Instagram as a revenue-generating platform with the link in bio, shoppable links, and paid partnership tools.
Thus, Instagram released a business profile so that brands and businesses can have their accounts with an additional call-to-action button for public view. Here customers can book an appointment, contact customer service, or make reservations.
Unlike the traditional business profile, the creator profile comes with an additional set of tools to control their online presence, understand growth, and manage messages.
Instagram in late 2018, released an entirely new profile for exclusive users with more than 10,000 followers. The account is mostly used by influencers, celebrities, politicians, authors, or other famous entities with substantial followers.
Instagram acknowledged a large chunk of people that influence thousands of people, thus offered a unique set of tools to get the most out of this channel.
Let’s break down the two profiles to differentiate between the business and creator accounts of Instagram. However, both profiles are for professional use yet are different from one another.
The first comparison between the two can be seen from the analytical ability provided in different accounts. Creator profile benefits the profile owner with much more granular insights by accessing data on the audience growth daily. Creator profiles have the leverage to analyze progressive or non-progressive content.
On the other hand, a business profile can view weekly data on audience growth. Also, the business accounts are not levered to check on the progress of content posted in the timeframe.
Business profiles and personal profiles, like any other social media account, have one inbox section to recieve and sent messages. However, the creator profile comes with three different tabs to organize different kinds of messages. Creator profile owners can switch between the folders to prioritize messages. The three folders are –
This feature is solely for the influencers or the people who want to run business in a non-traditional way. Unlike the business profile owners, who have a physical store and can take leverage of the social media platform, the creator platform offers space to those who want to operate their business without a storefront or office.
Thus you can say that the creator profile provides more flexibility on what to choose to include as a CTA on their pages enabling the power to remove click to call or email options so that no one calls or message them abruptly.
Another flexible feature by Instagram for creator profile users is labeling themselves. With the business account – your Facebook business profile aligns with the Instagram profile to showcase your work. However, the creator profile gets the leverage to change their business tag and can choose to name as you want.
Unlike other platforms, Instagram respects influencers and wanted to offer an opportunity for them to share content or start an individual brand. Apart from that –
This separation offers influencer a personalized space that has never stepped into business models. Instagram understands both business personnel and influencers have different needs and look at social media platforms differently.
Another reason to separate the two profiles, Business and Creator, is the want to double the influencers. 87.1% influencers say that Instagram is their top platform. Instagram has realized how important influencers are and can bring difference by influencing more and more users through their shared content.
You may have a business account for along with Instagram where you have a dashboard for content creation or a scheduling tool and may want to switch to the creator one.
Before shifting, you must have to have relative followers. Other aspects to know here, unlike business profile, the creator profile does not support third-party tools or doesn’t offer API for support. Thus for that matter, a Creator Account may not prove as valuable as Business Account.
You shall always see the transformation in the social media landscapes. The release of a new profile – Instagram Creator is evidence of the evolution in social media marketing services. A distinctive thought, to address influencers, politicians, celebrities, authors, & others is being considered to break the conventional way of scaling brand.
However, many businesses have realized the power of influencers and how quickly their content can help scale them. Looking at the picture of definitive ROI businesses, are trying to either tie with the influencers or create their creator account to leverage the features offered by Instagram. Switching can help you gain additional insights to succeed without the use of third-party tools.
To learn insights about Instagram profile creation – whether business or Creator, you can look up to Social Media Marketing Agency. They can route you through the doubt of whether to switch business profile into a creator or not.
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