Social media can create brand awareness, engagement, and traffic, which brings conversions. Building a social network can build trust in customers resulting in loyalty for your business. Every like, share, or tweet counts to enhance brand outreach and make it stronger than your competitors.

Marketers of the brand are pressured to market the brand thus keeping it up-to-date on multiple social profiles. For continuous engagement, marketers need to constantly update new content.

Multiple social media ideas will help in delivering new content for long-term loyalty.

9 Ways to Build a Brand Through Social Media

To deliver perfect social media branding services, you must have a perfect strategy, which we will discuss within the post.

1. Creating Series

In order to make your social feed sound like an event, you must start a series – daily, monthly, or weekly. This way, you can easily interact with the audience on regular basis.

Various tools can handle issues related to social media on behalf of an audience. Communicating with the followers with certain platforms such as Twitter is easy and painless hence requires brand hashtags.

Through regular scheduling sessions, followers can be assured that their problems will be addressed as soon as possible and provided with a convincing solution.

With the help of regular series, you get the opportunity to engage with the audience and acknowledge their pain and concerns, thus if you are struggling with social feeds updates, regular series is a good idea to start with 10 Amazing Social Media Marketing Tips For Your Business

2.  Lure Through a Contest

Where there is honey, insects will follow. When you tell your audience that you will offer a certain service or product for free, they won’t be able to resist.

To attract more and more audience, you must run a contest. The occasional contest is the most impactful strategy to lure potential followers.

As per stats, 91% of Instagram posts with more than 1,000 like or comments are related to contest. The contest run with the accounts is noted to grow by 70% faster than others.

To run a successful contest, all you need to follow are these few steps –

Offer freebie – There is always a prize for the winner of the contest. But, the prize must be related to your brand.

Terms and Conditions – To make a profit out of the contest, you can keep certain terms and conditions, such as setting a validity to redeem the prize.

Point of Contact – Make sure to leave personal contact information for your audience to reach you for concerns.

Different Ways to Enter – The purpose of your brand must be spreading brand awareness instead of just giving away freebies. Be it through hashtags or other ways, asking followers to post about our brand must be encouraged.

3. Hosting AMA

Ask me anything series is the representation of educating the customers and engage followers. This social media branding service contain essential Q & A session where you can easily share knowledge, experience, and insights.

Sharing compelling stories, your challenges, or success stories with the audience act as an influencer. With the help of an AMA team, you can encourage each member to conduct their own AMA over time and give a picture of your brand.

4.  Conducting a Social Takeover

Letting some influencers take over the branding service on social media, which people are more familiar with, will give an added advantage to your brand to enhance followers. Handing over your social presence to a celebrity or influencer with a massive, active audience is a chief way to route you to your brand.

You can also extend your brand by collaborating with an expert that can help you with some social media post ideas. Also, you can let your business partner take over your account to make improvements.

But, you must choose your partner wisely, who is well versed with the demographics of the audience to provide relevant and substantial inputs.

5.  Share, Retweet & Repin

You must encourage the posts of influencers or that influence you. Promoting other relevant brand posts, articles, and photos from the followers displays you are part of the industry conversation.  These 25 Professional Types of Social Media Marketing Content, can also check out.

To promote the brand on social media, brands must involve the 80/20 rule of promotion. This means your feeds must make up 80% of entertaining and engaging content and only 20% of promotional content.

This rule will help you post a feed that looks less like a sales pitch. Similarly, a program or retweet is easier. You can post feeds that can encourage your brand’s identity.

6.  Compelling Video Clips

Video content marketing has become a prime way to entice customers and has become a must-do marketing strategy.

However, a few brands underestimate the investment of developing and sharing video content. When you see that video shares promote more engagement and instantly connect with the audience, so brands must focus to this creative social media idea.

Adding a bite-sized video clip is a perfect idea for brands to share on social media platforms – Twitter, Instagram, and Facebook. A minute or seconds sized video clips require minimal editing and can be shot in minutes.

7.  Repurpose Your Content

Preparing content requires sheer planning, effort, and a vital amount of time. It makes sense to capture attention from the blog post or video content. 50% of articles only receive eight shares or less on social media.

Consider ideas from different blog posts and videos to write and promote on social media. For instance, you can pull quotes from where you like and repurpose them into an interactive image through Canva.

When you repurpose your blogs and videos, you will surely have a good shareable content backlog. Repurposing not only gives life to your old content but also keeps followers entertained and engaged.

8.  Appreciate Your Customers and Ask Favors

Asking for favors such as tagging a friend in the post will encourage responses from your followers even more. Moreover, this will also help bring more potential followers.

However, not all posts of yours need tagging. But the posts where you ask for tagging is a good way to encourage responses in order to advance the engagement.

One of the best ways to reward your customer is by highlighting them. Brands like SproutSocial appreciate their loyal customers by adding them in their case studies.

You can also try this strategy by mentioning them or highlighting them in a campaign. Additionally, highlighting companies that use your software or product on your social media also helps in bringing prospective customers.

Thus, the more appreciation you show, the more they share your content, and the more your business gets promoted.

9. Conduct Tutorials, Interviews and Go Live

Remember about the strategic idea of delivering video content as a social media feed. So, adding a ‘how-to’ or tutorial videos are the go-to videos. Articles are easily readable when broken down into steps or instructions. For eg, you can check out the BuzzFeed tasty website that publishes some mouth-watering recipes in short step-by-step instructions while remaining comprehensive.

You can also engage people by going live. A study says that people spend 3 times longer time watching Facebook live videos. Live videos establish a more personal connection with followers. And the best part is, you can always repurpose the social video content.

Another way to compel people is by serving a traditional Q & A session on social media. Whether it is through a Twitter account or Facebook live, you can interview a celebrity or an influencer or professional from the niche industry for better engagement. A bonus point, you can repurpose the social interviews into podcasts, blog posts, and YouTube videos.

In the Nutshell –

Companies and organizations can use a lot of ways like social media branding services to promote their brand and scale. Instead of reposting the old content, try new ways of updating it. Your audience must never get bored of your feeds else they will abandon you like any other brand.

You can always make your content interesting by adding visuals, videos, memes, tutorials, interviews, and more. Share your milestones, failures, challenges, and praise your followers for being loyal and sticking together.

Let your followers know about you in and out by giving your followers a ‘behind the scenes look at your company. If you want to look for better social media strategies, you must look for a social media branding service company that can provide you expert strategies and deliver the best & scalable results.

If you want to know more about Social Media Marketing Services then Get in Touch and Take a Consultation for free.