Influencer marketers aim at establishing great business partnerships and awareness for all the significant sectors of industry. These may include travel, tourism. For Influencer Marketing Services to be successful and impactful they must be driven by top social media influencers and services that deliver in the areas the business chooses to target.

From Linkedin, Instagram, Twitter, Whatsapp, Facebook influencers hold sway over public opinion and decisions in many ways. Social media platforms are great places for brands to hunt for new target audiences.

(1). 80% increase in consumption and use of video content online to stay in touch or communicate to target audiences.

(2). Global estimates indicate influencer marketing set to become 15 billion dollar industry by 2022 (Business Insider Statistics).

(3). Moreover, 63% of marketers strategically expand and increase influencer marketing expenditure in 2021.

(4). Statistics show 50% jump in live Facebook usage and adaptation in 2020.

(5). There is a significant jump in viral YouTube video content across niches and industry.

(6). Influencer marketing trends for 2021 estimate higher viral video content growth figures across platforms.

What is Influencer Marketing and Why Is It Crucial?

Influencer marketing is a direct partnership between businesses and social media or online influencers either to increase brand awareness or customer conversions in specific target audiences across social media platforms. Influencer marketing is all about embracing and adopting the visibility benefits aided by the popularity ad influence of online or social media influencers.

All online marketing have a close and personal attachment to the provision of their services driving several business choices and customer purchase decisions. So what are the topmost influencer trends that are set to explode in 2021? Let us examine and study them below.

Which Top Influencer Marketing Trends Are Set to Explode in 2021?

1.Enhanced Video Content Usage

Video content has emerged as an apple in the eye for most brands and advertisers. And influencer marketing trends 2021 indicate lapping onto this engaging and instant connectivity pattern. It has become clear that from the global pandemic induced lockdown that the easiest way to stay in touch with prospects and targets is by video content that streams right into their living rooms offices, homes or mobiles devices.  Viral video term has gained prominence as one of the most searched phrases on google and other search engines. Looking at the high popularity of video streaming channels and platforms like Youtube, Facebook, TikTok, IGTV plus many others means video content is winning the higher and faster customer engagement debate.

2.Consistent Partnerships with Future Visions

Influencer marketing gained more exposure and traction in the year 2020. As opposed to a single campaign basis calculation recently, many brands want consistency and future vision spelt out with their influencers.

Consistent partnerships mean direction and purpose for every marketing campaign. That adds value and creates strong relationships with influencers and target audiences. Among many other benefits include:

 (A). Time-Saving: having the same influencers for several marketing campaigns saves time and money.

 (B). Trust and Clarity: Influencers get a trusting relationship with brands and followers. Besides the levels of trust also gain a boost on the upward side.

(C). Better Campaign Content: Great content on social media, ads and websites ensure strong marketing campaigns. That increases ad regularity as influencer followers know more about brands, ad recall and purchase intent.

3.Big Data-Based Decision Making

Big data has emerged strongly in influencer marketing as it helps brands in multiple ways. Brands can either put more expenditure on influencer marketing services or invest in influencers. High demand from marketing team’s strategy across niches bet on influencer marketing generating results.

Big data insights help make and drive good decisions about marketing campaigns right from influencer selection to campaign optimization.

Influencer marketing platforms provide brands with data insights like:

1. Audience Demography: this means influencer audience size, age, location, preferences, and gender. That provides target audience data that fulfils ideal client profiles.
2. Fake Followers: fake followers are likely to be vetted to determine exact audience size.
3. Precise Reporting: ideal campaigns and influencer performance are under the scanner. Detailed studies and charts plus the results make easier optimization of campaigns to achieve success.
4. Brand Affinity: Influencers reflect and project brand values. The analysis determines the close alignment of influencers and brands.
5. Past Performance: Influencers help brands achieve campaign targets.
6. Accountability and Transparency

Influencer marketing is growing at unprecedented levels, but so does the demand and the need for accountability and transparency. 2021 promises even more rules and guidelines to stay relevant and competitive.

Although statutory guidelines exist everywhere, precise guidelines on how to handle or disclose sponsored content are still grey area. Though several influencers adhere to the guidelines and regulations.

Social channels like Facebook, Instagram, Linkedin and Whatsapp have faced some user policy and terms and conditions violation challenges. Investigations of social platforms for poor protection of consumers from advertisers and exposure of personal details or data aren’t new.

The best legitimate way is for influencers to add the word state intentions in their content. Captions, descriptions, comments, likes should be clear. Disclosure sections in briefs are vital. That makes influencers properly disclose sponsorships whenever adding new content.

4.Cross-Platform Behavioral Transformation

Across social media platforms, there is a flurry of mass-outreach content that creates hesitancy scepticism for people to connect and interact more easily. Cross-functional outreach spam makes business or personal relationships and reputations yet open and honest relationships build them.

Influencer marketing will aim to build relationships with the right motives and aspirations. Social media platforms are target-specific to audiences and aim to drive those business goals or professional opportunities.

Social media marketers build business or professional relationships either for transactional or professional purposes. Great social media relationships mean influence over target audiences and directly translate into business or professional opportunities.

5.Social Cause Marketing Campaigns

Influencers and brands both have causes and issues to project and talk about in their influencer marketing campaigns. Social Cause Marketing Campaigns. Several influencers, brands and social media platforms embrace a variety of social causes and issues. They strive to show the lack of diversity and equality in influencer marketing. When there are skewed representations of the target audiences, social media platforms have to act on inclusive and diverse influencer marketing campaigns that reflect the real social demographics.

Moreover, diversity and inclusion have gained prominence as they impact brands in the way they choose influencers. When there is clarity on social issues and topics, more business happens with the brand’s projections gaining positively.

Besides, creativity is the best and fastest way to stay in touch with real and potential customers. With new technology come influencer marketing and brand sponsorships through social commerce. In 2021, influencer marketing expects brand partnerships that adapt great e-commerce content into influencer marketing campaigns.

Conclusion

In the end, 2021 promises new influencer marketing breakthroughs and insights in the Influencer Marketing Services trajectory. Given the changes in business dynamics post-COVID-19 and beyond the influencer marketing continues to grow and expand across the industry.