Quick Summary: Website Redesign is a complete makeover of the business or organization website to adapt and incorporate to modern technology realities.
Just like a brand makeover, website redesign helps to reconfigure, reshape redraw and recode from the basic to the critical underlying website structure and design. Brands depend on good marketing to retain leadership market positions, middle-market position or follower market position. And just like every brand strives for the topmost position, websites strive to lead in the SERPs and gain the highest customer recall whenever online for specific search needs.
And so what makes a website foremost critical in 2020? Why is the website redesign a potential lifeline for your brand in 2020? Where and how will in the long run website redesign give impetus to further growth and strong online market presence and visibility for your brand? We decipher and critically ‘split the atom’ that website redesign entails in Website Design Services for brands in 2020 and beyond.
‘Content is king’ Content strategy is always adaptive and transforming perhaps faster than anything else online. Varied content types need new platforms to be shared and updated regularly. Marketing collateral and social media channels cannot share similar content strategies as they cater to different customer profiles. Great content effects and impacts other website fundamentals like SEO, SMO, SMM, brand visibility and recall.
Social media channels have become mainstream content shapers in many ways. Therefore, brands must go for website redesign to ensure content is easy to understand, find and share Social media plugins on websites that make users have seamless move from websites to brand social media channels.
Brand marketing must either bring clear metrics not fuzzy logic numbers. Positive return of investment (ROI) is the ultimate aspiration and goal. Brand website redesign must evolve, adapt, enhance digital strategy and bring about a visible change that is evident and sustainable.
Innovation today adapts and changes at the ‘drop of a hat’ (consistently and persistently fast). For business websites and service organizations, this can imply significant business gain or loss. Website redesign helps to apply the latest technology and retain or gain further competitiveness in the market. By adopting new and latest programming languages, it further makes the websites appeal to a youthful and wider online audience with more adaptable technologies across a sea of applications.
User experience (UX) is everything to prospects, customers and even the business or brands. Why? Because it determines whether clients are prospects are going to stay trying to surf a difficult to navigate a website or will like the ease to access and speed of a website with advanced features. User experience is the emotional experience visitors have while navigating business or brand websites and how aligned with their needs.
Difficult navigation websites are often slow, have long page load time, highly complex to interpret, poor design navigation features, and often lack adaptable technologies highly relevant in today’s world of social media, e-commerce which valuable loss of leads and traffic. It is estimate that 90% of online users never return to poor user experience websites. Website redesign helps to create a better user experience.
Website design appearance versus the number of visitors and ultimate conversion to customers is a continuous thought for brands. Websites that struggle to convert prospects into leads or customers must ponder the underlying causes and consider potential solutions. Whether it is landing pages or calls-to-action (CTA) each area must be studied and improved. Each design facet must endeavor to lure or entice or pull customers further into the business’s sales funnel.
Moreover, website design today features third-party tools giving the ability for added new interactivity, functionality to connect with other sites or social media pages. Be it social media links, e-Commerce plugins. Whereas these tools bring added value to the website, they can too turn redundant or obsolete for modern website design standards. Brands must retain and keep a high sense of modernity to all facets of their website
In the modern age of mobility and e-commerce, website adaptability is also very crucial. It is, in fact, fundamental. Why? Today, there are many multi-screen size devices and gadgets which are running on various operating systems and applications. The website design must integrate this highly adaptable ability to satisfy user needs.
When website design isn’t mobile-optimized it limits navigation, lessens the number of users, brings fewer customers, reduces traffic, leads and affects SERPs. A seamless experience across multiple devices is extremely crucial.
Customer data access as when and wherever required from a website is a necessity today not a luxury. Mobile-optimized/friendly websites garner higher traffic overall regularly.
The need for a brand’s website redesign in 2020 cannot be further emphasized beyond the present reality expressed above. And for a Web Development Company, it’s the critical mass that helps reshape a website’s fundamentals and restore competitiveness.
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