Digital experts know the value and importance of online business presence. But what does it mean and why is it important?

What is Online Business Presence?

Online Business Presence has fundamentally changed over the years as before having a website was enough to be considered as an online business presence. Today, online business presence is the existence of a business that easily discoverable using an online search. More so, online business presence revolves around adapting search methods like search engines (Google, internet explorer. online sites, social media channels, search engine optimization (SEO), among others.

What are the key benefits of having an online presence for a business?

Many things impact business performance regularly. These things shape the effective management of its online presence. Therefore, why is an online business presence very important for a successful business today?. These are some of the critical reasons why it matters?

1. Helps Leverage Online Customer Interactions and Engagements

Businesses that do not leverage online interactions are ignoring their growth and expansion opportunities that could transform their capacity. Every business irrespective of its size, scale, or industry needs an online business presence to open more ways of reaching the highest number of customers generated through leads that can easily be turned into genuine customers by having an engaging and interactive online business presence.

This avails advantages six ways: generates quality leads, win genuine customers, multiply or expand the business size, create more opportunities for business, have an engaging and interactive interface, enhance customer service and care.

2. Helps in Successful E-commerce Business Brand Building

The e-commerce business stakes today are quite competitive and set at a very high bar for regular businesses to compete. The solution is to have a strong online business presence that brings a strong brand or business recall to a potential customer and opens a favorable competitive advantage. Online and offline businesses to be successful today, need to be in a place where there is something extra unique and special that draws customers to them than their competitors. A strong online business presence opens the opportunity that helps build a business brand.

3. Faster, Affordable, and Sustainable Way to Build Business Brand

A business brand is an identity that either benefits or works against it. Great brands value their image and reputation online as pit confers benefits rewards and remarkable privileges. Besides, competitive advantage and higher customer recall, a great brand also contributes to increased revenue, market leadership, referral marketing benefits. Customers can only share and refer businesses with a strong brand image they strongly believe in and trust.

4. 24*7*365 Secure and Safe Online Business Operations.

The fundamental importance of online business presence is to impact the extended business operations timings. Online businesses operate way beyond the usual hours as customers order and pay online and get goods or services delivered right to their doorstep.

Besides, enhanced, secure, and safe business practices make online business very important today. Ensuring both customer safety and business interests are secured makes businesses thrive and grow exponentially.

5. Helps Generate Analytical Solutions for Online Businesses with Fact-Based Decision-Making.

Facts and analysis assure online businesses of logical, actionable, and systematically empowering decisions. Great decisions are indispensable for businesses to thrive and compete successfully. Analytics, real-time e-commerce tacking together with the progressive charting of coherent business strategy, means online businesses that are focused, driven, and competitive in this digital era.

6. Helps Build Enduring Quality Customer Service, Loyalty, and Trust

Almost all if not most businesses, online and offline value customer loyalty and trust. But this flows from engaging and dealing with different customers in the most appreciative and valuable that makes customers drawn to the company for its quality products and services and the pre and after-sales customer care.

7. Helps Establish Long Term Relationship with Customers

A long term customer relationship starts with the passion and desire to pursue what draws customers more to the business than business acumen.  Online business presence is an open route and channel to make customers feel valued and loved. Long term business relationships secure businesses’ financial well-being with sustainable revenue streams and higher ROI.

8. Helps Advertise and Promote Business Products and Services

Advertisement costs are higher and even regular promotional costlier. Using a favorable online business presence helps businesses promote their range of services and products at less cost. Average TV, print media, banners, billboards, and other advertisement mediums may seem and indeed prove costly in the long term.

Moreover, follow-up promotional campaigns from time to time should be in budget and ensure total revenue-expenditure balance. When expenditure exceeds revenue, there is a business budgetary problem created. Online business presence cuts down the costs on both sides.

9. Helps Channelize Limited Business Resources Productively

Online presence is a source of managing and adapting the best productive and result-oriented online business management tools. From a business website, which is an interface medium to connect with potential customers as well as publicize and propagate business services or products. Or a business social media channel that helps in marketing, promotion, and customer engagement. Social media significantly influences business brand perception and builds helps drive targeted traffic, know the business audience, and perfect the business website SEO.

10. Helps Build Track-Able Online Business Growth Metrics

For professional  Digital Marketing Agency in India, Blogs (writing articles related to your products or services account for over 60% of the total organic website traffic that also enhances) website visibility. Besides, email marketing channels focus on the best suitable business channels. More so, efficiency and cost-effectiveness are crucial takeaways together with customer acquisition, brand-building, and informing customers about your products and services.

What Makes Online Business Presence Indispensable Under COVID-19?

With the current wave of uncertainty across multi-industry sectors in business and other areas of enterprise, online business presence comes to the fore to promise rescue and deliver on:

• Sustained and enhanced online business in these COVID-19 times. There is still business flow and cumulative growth even with a slow growth rate projection for the rest of 2020.
• Safer instituting standard business practices that adhere to WHO guidelines, global health organizations, and national health organizations guidelines across several geographies.
• Ensures there is no continuous slack or sustained closure while ensuring maximum safety and exposure of customers to potential risks of infection.
• Promises and delivers on sustained growth in online website traffic across engagement routes especially social media channels.
• Global research estimates indicate more than 95% of customers today use the internet especially social media channels when searching for any services or products.
• Google estimates that figure has gone up to 97% of customers are searching for any online businesses in view of COVID-19. E-commerce growth has seen the fastest return back to normalcy as customers prefer to order and pay for goods online without stepping into any physical business store.
• Google Trends has registered a significant rise in these figures with variations according to geographies.

Read also: Top Digital Marketing Ideas To Implement In This COVID-19 Crisis

Besides, online business presence is the antidote to exponential website traffic. Given the multiplicity of access mediums and channels especially social media, all businesses know the ability and recognize the power of online presence to propagate and popularize their brands.

Summary

It is obvious that online business presence is a big thing in the digital or e-commerce inspired world of today. And any Digital Marketing Agency of repute totally subscribes to helping businesses achieve the best online business presence possible through strategic and tactical planning.