Digital Media’s Impact on Indo-China Conflict

Quick Summary: There is no denying that the India-China border standoff has taken the attention of the global media. Also, after controlling informal and unmonitored Tik Tok have bolstered India's Image internationally.

After the insertion of the novel Coronavirus, the friction between the two countries resulted in a ban on Chinese products & services.

Bloomberg had a long history with India but with the pandemic and struggling border issues, many other apps were banned. Even though the clashes with China are remote, has a global impact. 

Tensions on the Himalayan border have escalated, China accusing thousands of troops moved to the disputed territory which also made a sensation. The cold war between the two countries has affected everything, including the digital world. 

Twitter – The Powerful Social Media Platform

The potential to attract users on Twitter isn’t hidden. It’s limited space to speak your heart out, also monitors the indecent tweets. The difference in the opinions of nationwide clashes is clearly seen on this platform. 

The number of comments published in the video, as well as text forms, can help to educate people. But, many use these platforms to justify their point, criticize the actions of the government or armed forces in a constructive way. This way the narrative information about any nation is cultivated and spread internationally.

Social media platforms like Instagram or Twitter, which are an open-source platform, are majorly analyzed. The information carried on these platforms can maximize the outcome or divert the audience in the wrong direction. 

The cynical thoughts are bending people of India against Chinese products and services, the economies are greatly affected. As per the survey, India has grossed around 1,98,000 crore of the existing and future investment with China. These figures were prepared by the imports and exports of products. 

Conflicts on India-China Borders

It has also been seen that Beijing may be using digital marketing services to control public view across the globe, especially on a sensitive topic. Not to mention, this isn’t the first when there have been conflicts between these two countries. Earlier, in 2017, tensions were seen near Doklam Plateau. 

Both countries are incessantly putting their viewpoints to the world, which may also prevent any aggression.

Also, not truly depending upon the peaceful situations maintained, the Indian government has increased security at the border and the number of troops at the Ladakh border. Since the friction between the countries emerged and is considered soon to get resolved, amid COVID-19, Digital Marketing is handling the situation in its way.

China has put walls with the global internet and shut doors for the giants like Facebook and Google. China, especially Beijing, created a controlled environment in which homegrown upstarts can flourish.

With the help of Digital marketing, Chinese brands like Huawei were flourishing but, soon after the pandemic, it was largely cut from the globally leading market like India and the USA.

Digital Media on the Indo-China Conflict

It is always seen that China has always far more used to giving than receiving. After the ban of TikTok, the more disappointed the youth of India is, the more are the chances of the tech-savvy in India to develop similar captivating platforms.

TikTok was among the most accepting platforms of Digital media, as 610 million users were alone from India. Where people were mourning their favorite app’s ban, Digital marketing companies in India and internet companies cheered the government’s move. 

Read Also – Ban On Chinese Apps: Is Digital Marketing Really Getting Affected?

Many have started planning a platform that is homegrown yet competitive to TikTok. On the conflict, the Indian Freedom Foundation executive director states that ‘In terms of being a singular act of web censorship, it impacted more Indians than before’.

Many businesses, as well as the users, have begun to rethink the choice of the platform they pick for creating videos after the India-china tension worsened.

With this, India is thought of as a major game-changer that has the power to influence and advantage through media platforms. The good news is that geopolitics is producing a tighter US-India partnership.

One of the biggest advantages through Social media and state media could be forming an out-of-proportion effort for the employment of information operations.

The intentions of the Indian government and army are clear that they want to prevent unnecessary provocation. However, we see the same intentions of the Chinese, certainly with the statement ‘recovery’.

In the Nutshell –

It was the social media that faced freedom from the adversary. Well, India was among the largest product sellers of Chinese, thus Digital media companies in India were putting efforts to sell Chinese stuff.

Now the Indian digital marketing firms have the greatest of all opportunities to plan and design their own video creating platform.

This could bring employment and a great level of engagement, as TikTok users were 610 million in India. Thus, a prospect seeking company can calculate the engagement of the homegrown product. 

So if you are looking for any type of help in development and digital marketing services, then feel free to contact us at info@sprinkdigital.com

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