Quick Summary: As the New Year rolls around, have you started off on the right foot with your SEO Strategy? Here are the SEO trends for 2020
Core SEO is not the master of its own destiny. Your priorities lie in communication between your brand and your audience’s needs through meaningful and relevant content and integrating SEO considerations with website building and various marketing activities
Yes. Brand, Content Strategy, and SEO go together. And you know that Google too has always taken a clear stand on the need for meaningful content. SEO is not about spending hours mulling over the target keywords, defining the architecture, tracking algorithm changes, and dissecting the technology behind the search. But you should know what the audience is searching for and – answer it, connecting your brand and audience’s needs.
Writing any format of content and then stuffing it with 5-6 keywords is an unhealthy practice. When you write content pieces and then get it copy-checked for SEO, you have already hit the off button right at first sentences. Writing any form of the content without having sufficient idea about the audience’s search intent (not results) makes it difficult to get the search engines to notice your page.
In case you’re wanting to see visible results in months ahead, you might like going through the SEO trends 2020 we have especially curated for you to help you strike right foot with your strategy and keep it rolling throughout the year.
Although most users still do written searches on desktop and mobile devices, voice searches will eventually become a ‘new norm.’ Nearly half of the searches in 2020 will be voice searches, as predicted by ComScore. And Gartner predicted that 30% of all searches will be done without a screen. Most of the voice search users are ages 18-36, followed by 37-52 and lastly 53 and older. Voice search usage, through Siri, Google, Alexa is largely popular, multiple times a day, among teenagers.
Most of the households use smart speaker mobiles and this is not going to get slowed down in the coming years. Hence, it’s clear that by the time voice search users of today age out non-users, more people will be seen quite used to it for their searches at home, work, in cars, or anywhere else. We live in a world where we can talk to our refrigerators, ovens, and other appliances that can be connected with smart devices and can be voice-controlled.
Yes, currently, voice search technology needs to be perfected. We expect a seamless user experience and an understanding of voice-based search devices similar to talking with other humans. And this all is so missing. But technology is advancing and the benefits of voice search technology are increasingly expanding and outweighing its limitations. More and more users are rapidly heading in the direction of voice search dominance. What this means for marketers is that they must start optimizing their content, surpass their competitors’ content quality, sync with search intent, and make the content informative.
The other thing to observe is how “the way we talk” is different than “the way we type” – different languages and dialect – this is going to be complex and will demand a different skill set to tackle content optimization. Not to forget the rising trends of Google’s Gallery Ads ruling the above the fold area of SERP. We’re also eying Google’s introduction of new ways (two new Nofollow attributes; rel=” sponsored” and rel=”ugc”) to identify the nature of links and how it evolves and impact link profiles in future.
Customer’s awareness and trust in your brand is as much important as Google’s trust in your site optimization, content quality and top-tier links to your website – to make customers click beyond 1st and 2nd ranks on page one of Google search results, especially when images, paid ads, and local results have already consumed more than half a page. Despite your high site rank on Google and your various efforts to attract their attention, they are less likely to click your site or make a purchase if they don’t recognize and trust you.
Their purchase decisions are influenced by how they felt with you before they even know they need a product or a service. So, how do you do it? Well, focus on Content Marketing and Digital PR, consistently and creatively. Unless a customer really knows you up, close and personal via direct engagement or referrals, you need to inform, entertain, educate and engage him through story-telling, running wider content marketing and brand awareness campaigns.
Your company should be talked about on YouTube, worth engaging with on Facebook and Instagram, scrolled among other headlines, and in fact dominate visibility on social media channels. And then customers start taking interest in you and start clicking your site. Many brands make a mistake by relying solely on forums, guest posts, directory links, PBNs, site content upgrades, to drive referrals and actual engagements.
Read Also: Digital Marketing Trends 2020
This year, it’s better to make brand and SEO work together to build trust and engagement that decides their click on your site or the next site below you.
Every year we see companies building websites, discussing marketing activities, PR campaigns, social media activities, not having SEO taskforce on board, and hence becoming vulnerable to missed opportunities and repeat cycles that otherwise would have saved valuable time and benefitted their organic performance. At every situation of this kind, when a client approaches us for core SEO, we find ourselves going outside the SEO circumference to arrive at better SEO outcomes.
We take this learning well into the 2020 actions and emphasize that staying hooked to core SEO will only keep you where you are now. To get where you desire, you need to integrate SEO considerations into everything related to web user experience and your marketing activities.
People look for local content and want to find information on products and services that are near to them. If you want to target potential customers from other countries and states, your SEO should be able to optimize your keywords and content in their language. Translating web page isn’t enough. Preparing a website for localization and internationalization is tricky and to some extent affect the user experience negatively if improperly implemented.
A lot of focus ahead is on providing quality information to a high influx of multiethnic visitors. And brands are working on codes to build sites that enable intended translations without compromising user experience.
It’s great if you are already familiar with these trends and are working your ways through it. But if have questions or you need help with SEO services, our SEO experts are always here for you. Talk to our team today.
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